About TRI-Ad

Silicon Valley Agility.
Japanese Master Craftsmanship.

We’re blending the best of Silicon Valley innovation with the quality-driven values of a trusted Japanese company to create world-class technology and build the safest car in the world.

 
 
 
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Areas of Focus

Intelligent and Adaptive Driving Platforms Built for Humans

Learn about our approach towards automation and our underlying technology advancements.

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Work with Us

A Growing Team with an Imperative Mission

We value fresh thinking, collaboration and ingenuity. We won’t rest until we’ve realized safe mobility for all.

 
 

Toyotimes Spotlight

Short Version

Full Version

 

Interview with James Kuffner (CEO)

Interview with Ken Koibuchi (CTO)

 
 

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