Thor Lewis


Thor Lewis is the VP of UX at TRI-AD, responsible for creating, developing and testing the end-to-end user experience for both drivers and passengers using the vehicle operating system. He is a strong advocate of the user-centered design methodology and a data-driven design approach.

Before TRI-AD, Thor was the Director of User Experience at Silicon Valley’s TRI, where he led a team of designers and researchers working on the Guardian and Chauffeur autonomous systems. While at TRI, he saw the need for a more unified design system across Toyota and spearheaded the creation of the Toyota Design System; uniting UX groups across the company in a global effort.

Prior to Toyota, Thor spent ten years at Google working in the UX capacity on various R&D projects spanning robotics, 3D scanning, sensor fusion and virtual reality. He holds an engineering degree with distinction in Computer Science and Fine Art from the University of Victoria. He is also Canadian and has a beard.

When he’s not designing futuristic interfaces, he can he found quietly inventing in his workshop or surfing the waves of the Pacific.