Our people


Message from CEO James Kuffner

I am excited and humbled to be given the opportunity to create a new company aimed at developing the world’s best automotive safety and automated driving technology.

TRI-AD will function as a bridge between TRI and TMC, connecting research, development and mass production in a smooth, accelerated pipeline. Thus, it is fitting that our new company will be located in Nihonbashi, the location of an historic bridge over the Nihonbashi River, providing safe and reliable transportation for millions of people every day for centuries. TRI-AD seeks to gather the world's best software engineers into a productive and collaborative work environment.

Our mission is to build the safest and smartest cars on the planet. I believe our effort and hard work will translate directly into saving more lives sooner, while providing mobility for all.

If you are excited about our mission, we would like to hear from you. Let's work as one team to make our shared dreams a reality.


Working as an Administration member

At present my main duties include secretarial duties for our CTO Mr. Koibuchi and preparing his materials when he has lectures away from the company.

When it comes to preparing his presentation materials, along with the main materials, depending on the topic, they will need updating, and adapting depending on the audience. For example, what will the best way to relay information in an easy to understand format, from the listener’s perspective.

I believe automated driving is a technological solution that will help mitigate accidents, traffic jams, and pollution, while at the same time creating more green areas over parking spaces. Technology will continue to be indispensable when it comes to addressing global problems. But, I also know that changing the underlying fabric of these global issues will be no easy task to begin with.

My role, being a part of preparing materials that enable the clear dissemination of information to the world, is something that I am very proud to be a part of, and preparing materials for CTO Mr. Koibuchi is an important part of my job and one that I will continue to endeavor with.